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Amazon must be absolutely delighted with the performance of its Kindle reader family in 2009. The Kindle 2.0 was launched in February and the large format DX followed shortly afterwards in June. The Kindle rapidly became Amazon’s number one selling product – even prior to the worldwide launch of the Kindle 2.0 in October.

By the end of 2009’s festive season, the Kindle had become Amazon’s “most gifted” product ever and, on Christmas day, Amazon sold more Kindle books than they did traditional printed volumes. Of course, that was probably due to all those lucky people who had received a Kindle as a Christmas gift. In all probability, having opened their gift and got the Kindle out of the box, new owners would want to try out their new reader. That would probably have involved connecting to the Amazon website and downloading a Kindle book or two.

Nevertheless, selling more Kindle books than paperbacks and hardbacks is still a significant milestone. Even if some maintain that the method of realing this was just a little artificial then, when you think about it, that simply emphasises just what a good fit the Kindle is for Amazon’s business model.

Needless to say, Amazon’s competitors have been enviously eyeing their success and taking steps to ensure that they secure a share of the new e-book reader market. The list of companies who currently have e-book readers in development reads like a role call of consumer electronics giants. Sony, Apple, Samsung and Microsoft are just a few of the competitors who will be slugging it out with Amazon in 2010. Not to overlook Barnes and Noble who have now entered the market with their new Nook reader.

A lot of the next generation readers will have features which will make the Kindle, in its current format at least, look somewhat dated. Touch screen controls, color displays and an industry standard e-book format which will allow users to lend e-books to friends and family or even to borrow books from participating lending libraries are just a few of the features which users can look forward to.

You can be sure that Amazon will not rest on its laurels while their competition enters the market which Amazon has worked so hard to develop. The present Kindles, although innovative only a few months ago, probably bear little resemblance to what e-book readers will be like in the near future. Amazon probably already has their next generation Kindle under development (the Kindle 4?) and, based upon the level of innovation and drive they have displayed so far, Amazon will be anticipating further success during 2010. Kindle users can look forward to an updated, enhanced Kindle packed with new features – probably in the first half of 2010.

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Books are most commonly known as sources of information which includes history and other types of stories. Ever since the ebook reader has been introduced, it has already been a threat to what we once had before – written literature. However, its introduction to the market has brought about various advantages not only to ordinary individuals but to students as well. This time around, students do not have to struggle their way through bringing those heavy books with them. They do not have to worry about forgetting  their books or having health concerns due to the relentless burden of heavy bags. If you have your own portable ebook readers this would not be an issue for you, and that is the reason why universities and colleges should start supporting having this device for students.

The first reason is simply because of health concerns. From junior high all the way through college, students have to bear the burden of several classes-worth of books, some of those books being considerable in size. This can be a major problem as it can lead to a kid being physically worn out by the end of the day or developing back problems later on. The problem is so severe that some companies have designed their backpacks after heavy-load camping packs to help reduce lower back strain. If all of a kid’s books were on a light ereader they would never forget one and they wouldn’t have to lug around 50 pounds on their back all day.

The second reason why ebook readers would be a good substitute for a backpack of books is its practicality. College students wait in long lines every start of the semester just to get the books they need, often trying to get first shot at second-hand but in-good-condition books. Then at the end of the semester, they line up again to get these books sold. With an ebook reader, there would be no need for all those long lines because you can download books wirelessly in minutes. We all know that to the diligent student, savings in time can go a long way in pursuing other important activities.

Cost is another great, if not obvious, reason to make the switch. While a 400 to 500-dollar ebook reader may not seem like a savings, it pales in comparison to what the typical student will spend on books. Depending on their major, some students may even spend that much on just one book! The ebook reader offers the opportunity to cut back on long term spending by making one investment. And nothing is worse than waiting an hour in line to sell your hundred dollar book back only to get nothing more than lunch money in return.

There are already enough hassles for students; dealing with dozens of heavy and cumbersome books doesn’t have to be one of them. With an electronic device instead of all the books, students will be able to face their classes with a little bit more energy and a little bit less stress at wondering if they brought the right book. Teachers would also stand to benefit from ebooks as they no longer have to worry about their students being able to find what they need. It’s all digital and there are endless copies available. Given what students stand to gain, it seems like a no-brainer for campuses to start supporting electronic book readers.

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The newspaper industry has taken a big hit recently and is now looking to the Kindle DX to pull it out of the trenches. As subscriptions hit an all-time low, newspapers have had to make huge budget cuts. For some publications, this means laying off part of the workforce or cutting sections out of the paper. For other papers, it means going to a weekly rather than daily paper. But some newspaper publishers, such as the New York Times, have started looking to the digital world to save their print. While most newspapers are now online, a few have decided to make the switch to the Kindle as well. This has brought about quite a debate among analysts.

Some say that the change is a good thing for the newspaper industry. The printed paper has been around since Publick Occurrences Both Forreign and Domestick published its first, and last, edition in 1690. Now that the digital age has revolutionized almost every other facet of human life, the paper is simply falling into place. Many people see the trend as inevitable and think that it would be unwise if papers were to resist. Instead, opting to go where the momentum leads them may allow papers to get to readers more easily and with less waste. Hopefully, this will entice people to pick up their subscriptions again.

However, there are those who say that newspapers are making a mistake by putting their hopes in the Amazon Kindle DX. Most newspapers have already spent the money to take their publications online. They make their money back through advertising revenue since the online publications are free to read by anyone. Now, they want to charge people to read that same free content on their Kindle rather than their computer. Some analysts see this as a waste of time and money that could be the dagger in the heart of the newspaper industry. While it is hard to imagine newspapers disappearing forever, pseudo-journalism such as blogging has already displaced a great deal of trained news reporters.

If more newspapers do turn to the Kindle DX to save their publication, it may spark a renewed interest in the news. The Kindle is already catching on as a phenomenon in the reading world, letting people take thousands of their favorite books wherever they go, as any Kindle DX review will tell you. By offering live updates to popular subscriptions, the Kindle makes it easier than ever to read the paper. You don’t have to get yours out of the mailbox on cold mornings and you don’t have to worry about the environmental impact of all that paper. You don’t even have to wait for your computer to boot up in order to read your favorite news column. You just turn on the Kindle and it’s right there waiting for you.

Now that’s what I would call convenience. But is it enough to save the newspaper industry? Only time will tell.

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